Product image to showcase video

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Result

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Step: Keep the subject completely still, let only the lighting move

A photo-realistic still-life ad shot, camera completely locked, total duration 5 seconds.
The entire frame is nearly static: {product, e.g. frosted-glass serum bottle}, label, cap, {surface, e.g. marble countertop}, {props, e.g. green leaves}
all stay as they are, with positions and sizes completely unchanged—no zooming or jitter.
The only motion is soft studio light sweeping extremely slowly from the left side of the frame to the right,
forming slowly moving highlights and soft shadows on {material, e.g. frosted glass and gold cap} to create a premium feel.
No rotation, no camera movement, no text or watermark, no object deformation, disappearance, or appearance, no label flicker.

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Notes

• Consumption: This playbook involves image generation + image-to-video—two independent calls (if you already have a product image, skip step one and feed the image directly). Video consumption is noticeably higher than image generation, and async tasks are billed in one pass upon completion. A 5-second / 720P main-image video is sufficient; do a test run first to confirm the subject holds up before extending the duration or raising the resolution.
• The biggest risk for product shots is subject breakdown (the bottle warps as it rotates, the label flickers, the surface vanishes): testing shows that having the product rotate / move is the most likely to break down, while locking the product completely and letting only the lighting flow is the most stable and most premium-looking—this is also a common technique in cosmetics spots. In this final video, the product has zero deformation throughout; only the background lighting breathes.
• Using your own real product photo is the most stable: feed your product photo directly to step two (i2v supports local image input), which is better than generating first for guaranteeing consistency with the real thing; always lock down "subject does not deform, does not shift, camera locked" in the prompt.
• Watch out for packaging with text/logos: AI may scramble label text. For branded copy, it's recommended to overlay the real product image in post, or have the prompt keep the label "blank/unrecognizable" and then typeset your own text.